This could enable millions of children to receive better care in their families. Initially developed by our partner network in Bolivia, the Good Treatment Campaign is now championed by Viva annually to equip children to educate adults to play their part in treating children well. The Campaign has impacted hundreds of thousands of children, but has the potential to reach millions through investment in the production of digital assets. When videos, social media graphics and other resources are developed to be shared online, partner networks are better resourced to take the Campaign to churches, schools and the wider community.  

We initially want to invest more time and people into developing, producing, and sharing digital assets. Further funding will enable us to do more with these digital resources and support networks in running campaigns that have a wider impact.