Good Treatment Campaign

Each year, the Good Treatment Campaign is used in multiple countries around the world to inspire parents and caregivers to treat their children well, giving them some basic tips to equip them to do so.

Do not underestimate the significance of these seemingly small things; each one can make a profound difference in the lives of individual children – done together, they can have an even greater transformative impact. 

This year, we have more resources than ever for you to download and use. We hope that this will enable you to involve more children and engage more parents and caregivers than ever before.

All the resources can be found below, but here are some quick links to two new features of the Campaign this year:

  1. People can now sign an online pledge form and sign up to receive six emails that will help them put their pledge into practice.

  2. We now have a form you can use to report how many pledge cards were signed in your community. We will then plot all the data on a map so we can encourage each other as we see how many parents and caregivers around the world are pledging to treat children well.

  • Love them

    Tell them that you love them every day. 

  • Listen to them

    Listen to what they have to say and spend time with them.  

  • Accept them

    Accept them as they are and recognise their qualities. 

  • Support learning

    Support their learning and train them to accept good values. 

  • Teach responsibility

    Teach them responsibility and help them to resolve conflicts.

  • Show environmental care

    Show them how to love and care for the environment.  

Resources  (English)

  • Participant Guide

    How to run a campaign to promote the good treatment of children by parents and caregivers.

  • Logo

    The logo that you are welcome to use on resources that are consistent with the ethos of the Good Treatment Campaign.

  • Symbols / Illustrations

    The six illustrated symbols that accompany each of the six statements of the Good Treatment Campaign.

  • Pledge Card

    The Good Treatment Campaign’s pledge card that you can print.

  • Graphics - Six statements

    A graphic for each of the six statements that can be used on social media, or printed onto postcards or stickers.

  • Posters

    A set of six posters - one for each statement, including some suggested actions.

  • Promo film

    Children introduce the Campaign - in Spanish, with English subtitles.

  • Cartoons

    AI generated cartoons to illustrate various themes links to each statement.

Resources  (Spanish)

  • Participant Guide

    How to run a campaign to promote the good treatment of children by parents and caregivers.

  • Logo

    The logo that you are welcome to use on resources that are consistent with the ethos of the Good Treatment Campaign.

  • Symbols / Illustrations

    The six illustrated symbols that accompany each of the six statements of the Good Treatment Campaign.

  • Pledge Card

    The Good Treatment Campaign’s pledge card that you can print.

  • Posters

    A set of six posters - one for each statement, including some suggested actions.

  • Promo film

    Children introduce the Campaign.

  • Cartoons

    AI generated cartoons to illustrate various themes links to each statement.

Resources  (Portuguese)

  • Participant Guide

    How to run a campaign to promote the good treatment of children by parents and caregivers.

  • Logo

    The logo that you are welcome to use on resources that are consistent with the ethos of the Good Treatment Campaign.

  • Symbols / Illustrations

    The six illustrated symbols that accompany each of the six statements of the Good Treatment Campaign.

  • Pledge Card

    The Good Treatment Campaign’s pledge card that you can print.

  • Posters

    A set of six posters - one for each statement, including some suggested actions.

  • Cartoons

    AI generated cartoons to illustrate various themes links to each statement.