Good Treatment Campaign
Each year, the Good Treatment Campaign is used in multiple countries around the world to inspire parents and caregivers to treat their children well, giving them some basic tips to equip them to do so.
In 2026, Viva will run a Good Treatment Campaign once again in September and October.
The Good Treatment Campaign aims to foster positive relationships between children and adults by sharing messages about good treatment. There are six ‘actions’ that can be promoted over six weeks, delivered through digital channels and in-person interactions. The aim is that children lead the way in engaging other children and adults in their community about the right to good treatment.
The Good Treatment Campaign is based on the premise that we should never underestimate the significance of these seemingly small things; each one can make a profound difference in the lives of individual children – done together, they can have an even greater transformative impact.
Everyone is welcome to run a Good Treatment Campaign at any time, though Viva partner networks usually do so in September and October. The resources from last year are available below, and we will update and add to them in the coming months. Additionally:
People can sign an online pledge form and sign up to receive six emails that will help them put their pledge into practice.
You can use this form to report how many pledge cards were signed in your community. This helps capture the breadth and impact of campaigns run by different people in different countries.
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Love them
Tell them that you love them every day.
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Listen to them
Listen to what they have to say and spend time with them.
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Accept them
Accept them as they are and recognise their qualities.
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Support learning
Support their learning and train them to accept good values.
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Teach responsibility
Teach them responsibility and help them to resolve conflicts.
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Show environmental care
Show them how to love and care for the environment.
Resources (English)
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Participant Guide
How to run a campaign to promote the good treatment of children by parents and caregivers.
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Logo
The logo that you are welcome to use on resources that are consistent with the ethos of the Good Treatment Campaign.
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The Six Statements
An overview of the six statements, together with the accompanying colours and illustrations.
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Symbols / Illustrations
The six illustrated symbols that accompany each of the six statements of the Good Treatment Campaign.
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Graphics - Six statements
A graphic for each of the six statements that can be used on social media, or printed onto postcards or stickers.
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Pledge Card
The Good Treatment Campaign’s pledge card that you can print.
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Posters
A set of six posters - one for each statement, including some suggested actions.
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Social Media Pack
A series of graphics - that can be posted as a reels or images - for each of the six statements.
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Promo film (version 1)
Elin, project manager for the Good Treatment Campaign, introduces the Campaign and why you should get involved.
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Promo film (version 2)
Children introduce the Campaign - in Spanish, with English subtitles.
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Animations
These six short animations introduce the six statements.
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Cartoons
AI generated cartoons to illustrate various themes links to each statement.
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Legacy Films
Various films from previous years, that might still be helpful as you run this year’s Good Treatment Campaign.
Resources (Spanish)
-
Participant Guide
How to run a campaign to promote the good treatment of children by parents and caregivers.
-
Logo
The logo that you are welcome to use on resources that are consistent with the ethos of the Good Treatment Campaign.
-
The Six Statements
An overview of the six statements, together with the accompanying colours and illustrations.
-
Symbols / Illustrations
The six illustrated symbols that accompany each of the six statements of the Good Treatment Campaign.
-
Graphics - Six Statements
A graphic for each of the six statements that can be used on social media, or printed onto postcards or stickers.
-
Pledge Card
The Good Treatment Campaign’s pledge card that you can print.
-
Posters
A set of six posters - one for each statement, including some suggested actions.
-
Social Media Pack
A series of graphics - that can be posted as a reels or images - for each of the six statements.
-
Promo film (version 1)
Elin, project manager for the Good Treatment Campaign, introduces the Campaign and why you should get involved.
-
Promo film (version 2)
Children introduce the Campaign.
-
Animations
These six short animations introduce the six statements.
-
Cartoons
AI generated cartoons to illustrate various themes links to each statement.
-
Legacy Films
Various films from previous years, that might still be helpful as you run this year’s Good Treatment Campaign.
Resources (Portuguese)
-
Participant Guide
How to run a campaign to promote the good treatment of children by parents and caregivers.
-
Logo
The logo that you are welcome to use on resources that are consistent with the ethos of the Good Treatment Campaign.
-
The Six Statements
An overview of the six statements, together with the accompanying colours and illustrations.
-
Symbols / Illustrations
The six illustrated symbols that accompany each of the six statements of the Good Treatment Campaign.
-
Pledge Card
The Good Treatment Campaign’s pledge card that you can print.
-
Graphics - Six Statements
A graphic for each of the six statements that can be used on social media, or printed onto postcards or stickers.
-
Posters
A set of six posters - one for each statement, including some suggested actions.
-
Social Media Pack
A series of graphics - that can be posted as a reels or images - for each of the six statements.
-
Cartoons
AI generated cartoons to illustrate various themes links to each statement.
-
Legacy (short) films
These one minute films, bring each statement of the Campaign to life. Spanish - with Portuguese subtitles.