Good Treatment Campaign

Each year, the Good Treatment Campaign is used in multiple countries around the world to inspire parents and caregivers to treat their children well, giving them some basic tips to equip them to do so.

The Campaign is based on six statements that focus on parent-child engagement by taking small, simple actions.

Viva will run a Good Treatment Campaign in September and October 2026 – and we welcome you to join us!

  1. Firstly, sign the pledge! This commits a parent or caregiver to treat their child well – and receive weekly emails with simple steps to put their pledge into practice.

  2. Secondly, join the digital campaign! Below, you can find resources that can be downloaded and shared on your social media channels. You can also follow Viva at @vivatogether and like and share our posts for greater reach.

  3. Thirdly, enable children to run a campaign in their community! A Participant Guide in our resource section below has all you need to help children lead the way in engaging other children and adults in their community about the right to good treatment.

You can also report how many pledge cards were signed in a community campaign. This helps capture the breadth and impact of campaigns run by different people in different countries.

Thank you for your commitment to treating children well and encouraging other people to do the same!

  • Love them

    Tell them that you love them every day. 

  • Listen to them

    Listen to what they have to say and spend time with them.  

  • Accept them

    Accept them as they are and recognise their qualities. 

  • Support learning

    Support their learning and train them to accept good values. 

  • Teach responsibility

    Teach them responsibility and help them to resolve conflicts.

  • Show environmental care

    Show them how to love and care for the environment.  

Resources